Privacy Policy & Terms and Conditions

Identity Methods respects your privacy and is committed to protecting your personal data. This privacy policy informs you on how we look after your personal data and tells you about your privacy rights and how the law protects you.

Identity Methods does not provide or market its services to children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or data usage notice we may provide on specific occasions so that you are fully aware of how and why we are using your data. This privacy policy supplements the other notices and is not intended to override them.

This policy applies where Identity Methods is a Data Controller of your information. The terms of this privacy policy does not govern your information where we process that data on behalf of a third party Data Controller, you should refer to the privacy policy of the relevant Data Controller in that instance.

Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. Our websites may include social media features, such as Facebook ‘Like’ and ‘Share’ buttons and widgets, such and interactive mini-programs that run on our websites. These features may collect information about you, including but not limited, to, your IP address, which webpages you are visiting on our site and may set a cookie to enable the feature to function properly. Your interactions with these features are governed by the privacy policies of the company providing it. We do not control these third-party elements and are not responsible for their privacy statements. We encourage you to read the privacy policy of every website you visit / third party feature that you access to understand their personal data handling practices.

This version was created on 25 May 2018. Historic versions can be obtained by contacting us.


We are Identity Methods Ltd (registered in England and Wales under company registration number 125598981) and are the controller and responsible for your personal data (collectively referred to as “Identity Methods”, “Company”, “we”, “us” or “our” in this privacy policy).

We have appointed a Data Protection Officer who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Our contact details are:

Identity Methods Ltd
Studio 429
Metal Box Factory
30 Great Guildford St
Email address:


You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact our Data Protection Officer (details above) in the first instance.


It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect different kinds of personal data about you which we have grouped together follows:

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


We use different methods to collect data from and about you including through:

Direct interactions

You may give us personal data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

Interactions with our Partners

Where you submit personal data to one of our referral partners and that information needs to be passed through to us to provide a product/service for your usage, we will solicit and retain that data. We will also collect submitted personal information from our partners where you have expressed an interest in our products/services or company. Reseller partners that provide our Services to you, may also share with us personal information that we require to provide the Services to you.

Automated technologies or interactions

As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.

Service Interactions

As you interact with our Services/Products, certain personal information may be collected such as unique device ID’s, device IP addresses, login information (username and password), one-time passcodes, security question answers and user location.

Third parties or publicly available sources

We may receive personal data about you from various third parties and public sources as set out below:
Technical Data from the following parties:
(a)analytics providers [such as Google based outside the EU];
(b)advertising networks based inside the EU; and
(c)search information providers based inside the EU.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services based inside the EU].
Identity and Contact Data from data brokers or aggregators based inside the EU.
Identity and Contact Data from publicly availably sources such as Companies House and the Electoral Register
Identity and Contact Data from reseller partners to whom you have provided such personal data.


Most commonly, we will use your personal data in the following circumstances:


We shall ensure that we have a lawful basis for collection of personal data, namely either:
(i) Where we need it to perform a contract we are about to enter into, or have entered into, with you;
(ii) Where we need to comply with a legal or regulatory obligation;
(iii) Where it is necessary for our legitimate interests, including, but not limited to: keeping our records updated and to study how customers use our products/services/websites, to define types of customers for our products and services, to keep our website updated and relevant, to develop and grow our business, to inform our marketing strategy, to develop our products/services, running our business, provision of administration and IT services, network security, to prevent fraud and/or assess whether to enter into a contract with you; or
(iv) Where you have given consent.


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You can request the removal of your details from our marketing systems or update your marketing preferences at any time by contacting: Identity Methods will respond to your request within one (1) month. We will retain your personal data for non-marketing purposes provided we continue to have a lawful basis for doing so.


We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when registered for an event, webinar or download and, in each case, you have not opted out of receiving that marketing.


We will get your express opt-in consent before we share your personal data with any other company for marketing purposes.


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We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the new purpose is compatible with the original purpose, please email

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We may need to disclose/share your personal data with the parties set out below for the purposes set out above.

We also reserve the right to use or disclose information provided if required by law or if we reasonably believe that use or disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud and/or to comply with a judicial proceeding, court order, legal process or other governmental authority; provided, however, that unless prohibited by law, Exponential-e will use its reasonable efforts to give you notice to enable you to seek a protective order or take other appropriate action.


Some of the third parties that we may share your personal data with could be based outside the EEA so their processing of your personal data will involve a transfer of data outside the EEA.

Whenever we transfer your personal data out of the EEA, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:


We have put in place appropriate technical and organisational measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

We keep information on unsuccessful employment applications for six (6) months in case another alternative role becomes available that we think you may be suitable for.

We keep prospective customer data for which we obtained explicit consent for twelve (12) months after which time we will seek to renew consent.

We keep Usage Data indefinitely as this is always relevant to product/service development.

We keep basic personal data and financial information about our customers for the duration of your business relationship with us and thereafter as required for legal and audit purposes.

We retain testimonials until withdrawn at your request.

We retain personal information linked to service support requests indefinitely because historical data about service issues is always relevant to service development.

In some circumstances you can ask us to delete your data. Please contact with any requests.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.


You have the right to:

If you wish to exercise any of the rights set out above, please contact our Data Protection Officer (see contact details above) or email


You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances. Where Identity Methods refuse to respond to a request, we will provide a written explanation of why to the individual, informing them of their right to complain to the supervisory authority without undue delay and at the latest within one month.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you by email and keep you updated.